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Apple Announces Revolutionary AI Features Coming to iPhone 17

Bloomberg·By Mark Gurman·February 5, 2026 at 02:55 PM4 min read
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Apple Announces Revolutionary AI Features Coming to iPhone 17

Apple unveiled groundbreaking artificial intelligence capabilities that will transform how users interact with their devices.

Apple Inc. today unveiled its most significant advancement in artificial intelligence technology, announcing a suite of revolutionary AI features that will debut with the iPhone 17 later this year.

The announcement, made during a special event at Apple Park, sent the company's stock up 3.2% in after-hours trading as investors reacted positively to the company's AI strategy.

Key Features Announced

The centerpiece of Apple's AI push is what the company calls "Apple Intelligence 2.0," an enhanced version of its on-device AI system that promises to:

  • Process natural language queries with unprecedented accuracy
  • Generate contextually aware responses based on user habits
  • Create professional-quality images and videos from text descriptions
  • Automatically summarize and prioritize notifications

Market Implications

Analysts are bullish on the announcement, with several major firms raising their price targets for AAPL stock. Morgan Stanley analyst Erik Woodring increased his target to $250, citing the "transformative potential" of Apple's AI features.

"This positions Apple competitively against Google and Microsoft in the AI race," wrote Woodring in a note to clients. "The focus on privacy-first, on-device processing addresses a key consumer concern."

What's Next

Apple indicated that developer betas of the new AI features will be available starting in March, with a public release expected alongside the iPhone 17 in September. The company also hinted at potential MacBook and iPad integrations in the coming months.

Mentioned Tickers

Companies Mentioned

Apple IncGoogleMicrosoftMorgan Stanley

AI Analysis

Sentiment

Bullish85% confidence

Importance

High

Sectors

TechnologyConsumer Electronics

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